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Email and SMS marketing are most common terms used while speaking about marketing. These email and sms marketing strategy works well when the prospected database of the targeted audience. This marketing strategy are both cost effective and environmentally friendly
Email and sms marketing occurs when a company sends a commercial message to a group of people by use of electronic email system and sms gateways. Most commonly through advertisements, requests for business, or sales or product/service launch, communication through this medium helps to build customer loyalty, trust in a product or company or brand recognition.
Email marketing is an efficient way to stay connected with your clients or customers while also promoting your business. Email marketing helps you to promote and reach targeted audience with what you have got to offer then, it may be a service which you offer or might a product you want ti sell or you want to launch a new service or product to your customer. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. There are effective email marketing software which makes the email marketing must easier than any other marketing strategy like TV ads, print heads and etc.
SMS marketing is another efficient way to stay connected with your clients or customers while also promoting your business. The similar process is followed, where we send large number sms to our targeted audience making them aware of our new services and products. Generally speaking, the main aim of SMS marketing is to build a database of subscribers to increase customer loyalty. When implementing close range marketing tactics, text messages are an ideal way of notifying people within your locality of any immediate offers, sales and services.